There are few seasonal beverages so maligned and filled with meaning as the pumpkin spice latte. Since it’s popularization by Starbucks, it has become a part of the mimetic language of America. It has become a symbol, emblematic and subject to projection of all kinds. Its history made it especially susceptible to becoming a vessel of memory and prejudice. Its corporate germination in the early aughts allowed it to reach even further levels of cultural abstraction.
Pumpkin spice latte
Pumpkin spice latte
Pumpkin spice latte
There are few seasonal beverages so maligned and filled with meaning as the pumpkin spice latte. Since it’s popularization by Starbucks, it has become a part of the mimetic language of America. It has become a symbol, emblematic and subject to projection of all kinds. Its history made it especially susceptible to becoming a vessel of memory and prejudice. Its corporate germination in the early aughts allowed it to reach even further levels of cultural abstraction.