There are few seasonal beverages so maligned and filled with meaning as the pumpkin spice latte. Since it’s popularization by Starbucks, it has become a part of the mimetic language of America. It has become a symbol, emblematic and subject to projection of all kinds. Its history made it especially susceptible to becoming a vessel of memory and prejudice. Its corporate germination in the early aughts allowed it to reach even further levels of cultural abstraction.